BRANDING AND ITS POWER TO ELEVATE YOUR BRAND AND INCREASE REVENUES
When done correctly, branding is one of a company’s most valuable assets. A company’s brand is more than just a logo or product. It encompasses customer service, reputation, advertising, personality, and values. Therefore, your brand must deliver a clear message, create or reaffirm credibility, build an emotional connection and motivate your audience to buy your product or service.
Eye-catching design, consistency, easily recognizable – these are traits shared by all successful major brands, from Coca-Cola to Starbucks. A study has shown that a whopping 94% of the world’s population recognizes the Coca-Cola logo!
I know you are probably wondering how your small business can compete with the scale and resources of large-scale brands. The truth is strong branding can, and should, be an integral part of any business. Small businesses have even more reason to leverage their brand than their large counterparts. Here at Digital Eclipse, we understand the importance of this key element of your business. Let us walk you through some of the benefits of branding services.
UNIQUE BENEFITS OF BRANDING
Recognition
Branding improves recognition, which is arguably its most important function. It is difficult to build an audience or clientele if no one knows or recognizes your brand. In fact, consistent branding across all platforms can increase revenue between 23-33%, depending on which study you look at. This increase in revenue comes from improved brand recognition. If your branding is consistent, your product or service is likely to be consistent as well.
Trust
Branding creates trust. In order to create a successful brand that stands out from the competition you must be able to establish trust with your audience and potential clients. A polished and legitimate brand builds consumer confidence. A stunning 81% of consumers say they need to be able to trust a brand in order to buy from them. Transparency is extremely important in building trust. Consumers need to know and understand your company’s products, mission and history.
Value
Branding builds financial value. Strong brands nearly always guarantee future business through repeat customers and word-of-mouth advertising. Creating a strong brand also makes a business favorable for investors. A well-established brand makes a more favorable investment opportunity and can set the groundwork for the future expansion of your business.
Pride
Branding brings your employees pride. This is an often-overlooked aspect of branding. Branding is generally thought of as factor with solely external effects. However, employees need to understand the goals and objectives of a business in order to remain motivated and feel pride in their work. For example, the company’s logo is the “flag” employees can rally behind. Although intangible, this is a highly valuable asset. Happy employees who take pride in their work will elevate your business and give you a competitive edge.
BRINGING IT ALL TOGETHER
In sum, branding is the very core and foundation of your business. Strong branding will allow for both existing and potential clients to recognize your product and be able to recommend it to others. It generates revenue by retaining customers and bring in new ones while also making your brand favorable to investors.
A strong brand will set you apart from the competition by building trust and reputation, making customers more likely to trust it and choose it over others. Branding is important not just externally, but internally as well. Employees are an incredible asset and ensuring they are motivated and feel pride in your business will give you the edge you need to outshine your competition.
In sum, branding is the very core and foundation of your business. Strong branding will allow for both existing and potential clients to recognize your product and be able to recommend it to others. It generates revenue by retaining customers and bring in new ones while also making your brand favorable to investors.
A strong brand will set you apart from the competition by building trust and reputation, making customers more likely to trust it and choose it over others. Branding is important not just externally, but internally as well. Employees are an incredible asset and ensuring they are motivated and feel pride in your business will give you the edge you need to outshine your competition.
Our team possesses extensive knowledge in brand positioning, building an online presence around this and utilizing the unique elements of your brand to yield maximum results. Whether you need a custom logo for your new business or an overhaul of your brand across all platforms to boost your business and revenues, our experts have you covered!
BRANDING
Branding (v.) – the art and science of influencing perception about a brand or product through distinctive design. Branding is the foundation of your company’s identity – it sets expectations, creates awareness with consumers and increases web traffic. Strong branding establishes your business and creates trust. At Digital Eclipse, our goal is to design a brand as unique as your business. In the fast-paced world of advertising you may only have moments to capture an audience’s attention. In that moment, what will your brand express? Learn more about the benefits of branding here.
